Beijing time on May 13, news, touch screen net news in China, the Shanghai international auto show on April 29, 2015 ended, in addition to "cancel models" slightly regret, shewing all kinds of automobile technology are presented for the show. No car model purely to see auto show, let the attention of the new increase greatly. Carried out on each brand many new faces Domestic debut. Reflects a salient feature of the contest, namely the "Internet" and "smart" almost become the exhibition theme of all the major car companies. China machinery industry federation President rui-xiang wang said on the auto show peak BBS, the car is considered to be the first to be one of the "Internet +" subversion of the traditional industry. The future, the manufacturing will be more intelligent, industry chain will be optimized, and then make society more harmonious, safe and efficient.
Auto industry "connected" with the rise of "smart" agitation is catered to consumer groups younger and personalization trend. This at the Shanghai international auto show has been very good, each big brands is not more than force to promote intelligent car machine system. While the smart car system cover the ETC to traffic, wireless communications, GPS navigation, travel guide, shopping, entertainment, games, interactive and other functions. Different from traditional auto control system, intelligent vehicle system is more focus on human-computer interaction. For example, a new generation of audi TT car instrument is composed of a 12.3 inch TFT LCD screen, display instrument and entertainment to merge, sense of science and technology; LingTu X7 carry dongfeng and huawei's joint development of dongfeng fengshen machine intelligent car system, the system USES high resolution 9 inch touch screen, can be realized through both wired and wireless mobile car machine double screen connected.
Au optronics peng said, the screen still is the best way of human-computer interaction automobile industry. In the past two years, the global car show market grew by thirty percent a year; In the next few years, annual growth will exceed thirty percent. With the rapid growth of the global market, car show will also be relevant for rapid growth. At the same time, various new display technology also gradually entered the car display area.
Car display application AMOLED innovation
According to the latest data released by the China association of automobile manufacturers 49 countries and regions of the world in 2013 points model car sales totaled 80437384 vehicles, up 4.6% from a year earlier, the Chinese market a total of 21993343 vehicles, up 13.9% from a year earlier.
The continuing growth of the global auto market sales, also led to the growth of the car display panel. IHSiSuppli prediction, car LCD monitor shipments will reach 2016 units in 2016, from 61.7 million in 2012 to grow 189%; During the whole LCD shipments average annual growth rate, is between 15-23%. Last year, according to the NPD "of automobile panel, share was 23%, and the first overtook Japan display (21%) and sharp (18%), become the world's largest automotive panel suppliers. In addition, the LGD city account for 13% of the rate of 11%, au.
Can be seen from the above data, Japan and Taiwan region is still the onboard display panel's biggest producer, but basically use TFT - LCD technology, has been no progress in new display technology import. LGD car director James. "(James Shin) also revealed that LGD is adopted for the German carmaker test organic light-emitting diode (OLED) technology. He handed out grandiloquence, hope LGD city rate from the current 16%, increased to 30% by 2018.
From 16% to 16%, the LGD are so angry, all because of AMOLED compared to TFT - LCD has incomparable advantages. According to the small make up to know, AMOLED with ultra wide Angle of view, clear, easy to read, low light character such as no glare, even in the sun, still clearly visible image, visual enjoyment is not affected by environmental temperature, the viewing Angle. Because of the unique advantages of AMOLED, China's largest panel makers also positively layout. As the application in the smart phone and smart watches AMOLED display, and glow electric Shanghai international auto show in the same period in 2015 launched the world's first 8 inches full hd vehicle AMOLED panel, successfully break the monopoly of foreign manufacturers in the field, also has once again proven and glow electric innovation ability in the field of car display. Believe the future will be more domestic AMOLED panel carry in different series of car's flagship product "ran into the ordinary people".
We is not hard to see from the above data, the demand of the automobile industry for automotive show opened a door ", and the advent of the era of intelligence, insist on car machine system is more "populist", more interactive.
From car shows to human-computer interaction
New car purchases in the past two years, according to related data, consumer groups, the proportion of after 80, 80 after rising rapidly, and become the mainstay of market consumption. Simple audio and visual function have been unable to meet the consumer demand, full graphical digital instrument, GPS navigation, car multimedia entertainment, the vehicle status display, remote fault diagnosis, wireless communication, network office, information processing and intelligent transportation auxiliary driving and so on become a new fashion consumer favorite. In the era of intelligence, people, vehicles, environment fully interactive will become the focus of car machine system development direction. Each big auto makers are also in that direction.
Tesla, for example, a large size 17 inches display screen will be used for instrument panel, whether it's control of the car lights, central air conditioning, or to adjust the steering wheel, seat, can be realized through the touch screen. Both driving, the three major aspects of life, entertainment system, tesla has achieved one car in a certain sense interactive seamless docking.
In addition, mercedes-benz is another characteristic in human-computer interaction. CES in January this year and the Shanghai international auto show has the appearance of mercedes-benz future pioneer autopilot model - 015 F key-2 Luxury concept car in Motion, the perfect interpretation of cars will be how to become the third space of human life in the future. In terms of human-computer interaction, F 015 key-2 Luxury in Motion perception, interpretation and communication skills. It will auto, passengers and the external environment through technology skillfully together, with distribution in the dashboard, the back and side trim six display screen will be the car into the digital world. Only through gestures, eye tracking or hd touch screen, passengers can directly interact with connected to the car. It also can use sensors, LED lighting systems to interact and communicate with the pedestrian and the surrounding environment.
There is no doubt that whether it is a large instrument panel tesla or mercedes-benz to build inside the digital world, human computer interaction has become each big automobile brand development direction. At the same time, more and more new technology is also began to appear in man-machine interactive link, AMOLED display is one of them.
In 2015 Shanghai international auto show, the French auto parts enterprises faurecia through AMOLED displays the man-machine interactive experience. Faurecia, vice President of industrial design Andreas Wleasak and faurecia Asia industrial design manager Jean Baptiste Trolle, said car touch screen to the interior and the man-machine interface seamlessly together, give consumers a humanized service experience, the ergonomic interior design will be the development direction of the future. And glow company said that as one of the key devices smart car machine system, AMOLED display panel outdoor visual, innovation forms and characteristics of ultra thin and light will lead more secure and reliable control experience, for the body design saves valuable space, it also gives the realization of the future car machine more humanized functions provide the possibility.
Taken together, from auto parts suppliers to vehicle manufacturers, from traditional vehicle to smart cars, from the car show to smart car system, and then to the access of Internet companies, today's car is no longer a "square" of transportation, more should be closely combined with life "mobile". Automobile external beauty is for others to enjoy most of the time, and more accord with human body engineering, interior design, and pay more attention to human computer interaction application of smart car machine system The system will create more car experience for drivers. For each big manufacturer in the automotive interior design, pay more attention to car machine system between cohesion and overall sensory experience.
New screens for smart car machine provide a new choice
Though the car design concept is different, but in terms of food, car interior design companies are strive to perfect. Starting from the consumer demand, design intent is obvious, keep the overall visual effect is concise, borders to break the traditional design and establish a good interaction with drivers are all follow the basic principles of stylist. Good interior design tends to attract consumers quickly, greatly enhance the user experience. Car machine system as part of the car with the most important since it is no exception.
Sharp, at the beginning of this year's CES shows a IGZO abnormity on-board splicing screen panel, can be embedded into various shapes and edges completely seamless, reached a sense of one integrated mass. In terms of practical application, sharp free shape display fit in with the car dashboard. Through the traditional rectangular design break depressing, dashboard screen can slim down not only, and can be more "organic" into the order of the integral design of the car. Continental exhibited during the 2015 Shanghai international auto show is a car surface screen, besides can be implemented and car with seamless splicing, also allows drivers to drive more convenient to see information, avoid distract drivers, to reduce the occurrence of traffic accidents.
The most important innovation in car design, get rid of the bondage of traditional ideas. AMOLED display technology as a new generation, machine system for car and car interior design provides a more "flexible" option. Because AMOLED broke the traditional rectangular screen limitation, can achieve abnormity cutting, screen meet the needs of different design concepts. And more importantly, AMOLED both flexible characteristics, it is expected to reverse the current car design concept. Flexible AMOLED screen or in the future will take the form of anything you can think of in the car interior, think about the drivers in the face of the whole screen, that is how strong sense of science and technology. More creative design, of course, it remains to be talented designers to wanton excavation, while providing AMOLED by the possibility of realizing design concept.
Overall, this session of Shanghai international exhibition in addition to Chinese and foreign various auto enterprises battles, the combination of IT and Internet technology with cars become the biggest bright spot. "Younger" and "intelligent" means that the automobile consumption group structure and the transformation of the be fond of. Along with the progress of information technology, entertainment, human-computer interaction, such as navigation, driving auxiliary will become an important development direction of future intelligent car machine system.
As the growth of the global car sales, the demand of the intelligent car machine system also will continue to enlarge, on-board display market will become a global panel makers of fierce competition and a key battleground. In the field of terminal consumer electronics, LCD technology evolution after several changes, apple also began to embrace the OLED. But also in the "growth" car display area, a new type of display technology is expected to be represented by AMOLED corner overtaking. Experienced a "lack of core and screen" of China, advance in the field of OLED display on a very positive, the future is expected to open new blue ocean car application.